South East Water: Enlightening communities about the Urban Water Cycle

Square
日本語まとめ (Summary in Japanese)
都市の水循環:大切な資源を守るため

都市部と郊外部の雨水流出による悪影響についてコミュニティを教育したいという水道事業者の依頼に基づき、私たちの貴重な天然資源である水を守るよう、オンライン体験を通してメルボルンの人々に呼びかけました。

スクロールするたびに世界が回転しながら雨粒を追っていく単一キャンペーンページには、ユーザーに他人事と感じさせない身近なメルボルンの象徴的な建物が配置され、街の道路から排水溝へ、排水溝から川へ・・・雨粒を追いながら、一人一人がどうやって大切な資源を守れるかを伝えます。

A Melbourne water provider wanted to enlighten the community about the negative effects of stormwater runoff in urban and suburban areas.

As the UI designer, I had the opportunity and creative freedom to conceptualise an online experience to encourage the community to act for the health of our valuable natural resource – water.

In order to craft an engaging experience that encourages the local community to learn and act on, I designed a single-page campaign page such that as the user scrolls, the world rotates to follow raindrops as it runs off hard surfaces in suburbia: from the roads, to the drain, to the river. 

Using recognisable Melbourne iconic buildings, the web page was crafted to immerse the audience into a world in which they can relate to, telling the story of the urban water cycle – both as it stands now, and how they can make positive change.

Having the freedom to be very hands on, my role included concept design, visual design, 3D modelling, animation, interface and interaction design.


View this project on Behance