R@kuten Redesign Concept

Enabling users to focus on shopping, on one of the largest e-commerce platforms in the world.

Rakuten Christmas

The Challenge Rakuten’s seasonal campaign content consists of advertisements, and advertisements only.  Page content is made purely by advertisements that Rakuten merchants purchase for their products to be featured during the campaign period. As this could not be changed due to their traditional sales strategy, the challenge was to make arrays of Rakuten’s merchant advertisements…

Rakuten: Airsoft Gear Campaign

The brief The initial brief for a campaign site that featured Airsoft products in Rakuten’s massive online mall, was that it would merely be a grid list of products, targeted at everybody. As the creative director of the project, I collaborated with the producer to define a narrower audience, the purpose of the page, the…

My Home Interactive 3D App

Created for a water retailer, this desktop application provides householders tailored tips on smart water use around the house. Users can customise water usage around the house to find out how they can save on their next water bill. Designed at Websilk, my role included UI design, interaction design, visual design, and 3D modelling. View…

Australian Early Development Census 2015

AEDC is a nationwide survey of how Australian children develop as they enter their first year of education. A web application was required for schools and prep teachers across Australia to participate in collecting data, and for state and territory coordinators to monitor data collection. Initial concepts were created to elicit user and business requirements….

St Aloysius College Website

Rewarded Sitefinity Top 5 Websites for August 2014 based on creativity, user experience and application of the latest Sitefinity features and functionality. My role involved designing the homepage concept that presents St Aloysius’ College’s mission to create men who are competent and compassionate.

Urban Water Cycle Scroll Website

A Melbourne water provider wanted an engaging website that would enlighten the community about the effect of stormwater in urbia and suburbia; to encourage the community to act for the health of our valuable natural resource – water. A storybook style single-page website was created, letting users follow raindrops from the roads, to the drain,…

Salts of the Earth Responsive Website

An elegant website designed to match their slogan; "breathe better". My involvement in this project included art direction, conceptual mock ups, UI design, and creating design files ready for development.

South East Water Business Calculator Portal Design

This tool was created to provide businesses personalised advice on how to save water usage and make sustainable business decisions. It also supports the Office of Living Victorias Melbournes Water Future strategy by educating businesses about their water consumption for better planning and greater cost savings. Being the first tool of its kind in Australia,…

Mintleaf Website

Mintleaf needed to redesign their website to show off their work while keeping the page structure and content untouched for SEO. As a designer at Websilk, I was responsible for the art direction, layout, visual design, and banner creation. 3D elements were also created to incorporate into banners.