As a Lead Designer at Websilk, I work with a diverse team to craft experiences that matter to people: The customers, employees, donors, researchers.
By synthesising user goals and business vision, I translate insights into layout and interaction; designing for an effortless interface that is quietly delightful.
Reimagining complex ideas and discovering the ‘why’ behind design challenges to bring simplicity, intuitiveness, and purpose to design solutions.
Conceptualising feasible user task-flows, interaction, content architecture, and visuals for responsive web applications.
Creating high-fidelity Axure prototypes to ideate, test, and communicate detailed design ideas to team and stakeholders.
Analysing information acquired from workshops, user feedback, and stakeholder meetings to refine user flows and wireframes.
Designing visuals for webpages and web applications to elicit emotion suited for the brand direction and audience.