I’m a bilingual digital creative with a focus on delivering content and experiences that matter to users.
My work experience in Australia and Japan include government, not-for-profit, education, and e-commerce industries. By developing high fidelity wireframes and prototypes, I explored overarching concepts, layouts, flows and content; marrying user insights and business goals to craft digital products and messaging that are intuitive and meaningful to users.
A little about me:
I’ve been passionate about designing websites since I was twelve, but it was at my first full-time job that I learnt about user-centric design and I came to see that design is much more than just visual appeal: it’s about architecting solutions to address user and business goals. After spending several years in professional practice honing my interface design skills, I had the opportunity to work in Japan’s largest e-commerce company as a creative web director.
Back in Melbourne, I translated user insights and business needs into layouts and interactions. I helped break down complex ideas and discover the ‘why’ behind them to bring simplicity, intuitiveness, and purpose to design solutions. Specialising in websites and applications, I created interactive prototypes to ideate, communicate, and test detailed concepts of layouts, user journeys, content and visuals.
When I’m not designing digitally, I’m being creative with my hands making kawaii jewellery and homewares.